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Use Case Customer Website - Manulife

Goals of the project

The new customer website covers the whole customer portal, revamped and redesigned for responsive web and optimised for mobile. The project focuses on Hong Kong website, but leads the experience for 12 different markets.

The missions

  • Design and manage project tasks and timeline.
  • Strategic design and user experience decisions on core user experiences.
  • Develop user journeys and wireframes with different lines of business.
  • Communicate with business regarding tasks and scope.
  • Work with development teams on feasibility and pushing boundaries.


  • New user experiences helps Manulife's digital transformation
  • Helped deliver new experiences for fund trackers, promote products and solutions, filling claims, managing funds, policies, medical health and life insurance.
  • Smooth adaptive experiences for Manulife's customers