Use Case SPACE Tag CENTER
Goals of the project
- Background: SPACE Tag Center application is responsible of the calculation of attributes (called tags) linked to various loyalty program features.
Goals of the project:
- Tag Center as a single source of truth for all customer attributes
- Automation in creating real-time customer segments & marketing activation to downstream systems
The missions
- As project manager, ensure proper planning of timeline and resources for project delivery
- Drive business requirement analysis with business and IT teams for all 30 tags
- Collaborate with tag center vendor delivery of data platform for 3 markets in North Asia: TW, JP, KR, (HK in progress)
- Coordinate System Integration Testing (SIT) with SPACE technical Team
- User Acceptance Testing (UAT) support, and troubleshoot issues in Jira
Accomplishments
- Led the successful launch of SPACE tag center within target timeline and budget for 2 markets, TW, JP, currently on track for KR on Dec-23
- Built data visualization dashboards in Excel during UAT phase to identify and ensure timely resolution issues within target SLA
- Performed tag center data validation exercise from different source systems and resulted to a 95% data accuracy
- Conducted weekly project meetings with stakeholders including business team, developers, IT product owner, and local market to ensure all project milestones are delivered timely